Selemong sena "Double 11" Chaena, lintlha tse tsoang ho JD.com, Tmall, Vipshop le li-platform tse ling li bontša hore thekiso ea lihlahisoa tsa liphoofolo tse ruuoang lapeng e phatlohile, e tiisang ho phahama ho matla ha "moruo o mong".
Bahlahlobisisi ba 'maloa ba bolelletse baqolotsi ba Securities Daily hore ka ntlafatso le mokhoa oa mahlale oa ho hōlisa liphoofolo tse ruuoang lapeng ke bareki, indasteri ea liphoofolo tsa lapeng ea China e fihletse boemo ba 'maraka oa Leoatle le leputsoa oa 100 billion.Mokhoa oa hona joale oa 'maraka o fetoha ka potlako' me o nakong ea tsoelo-pele e potlakileng, 'me lihlahisoa tse etellang pele tsa malapeng li lebeletsoe hore li hlahelle.
Ho tla ba le malapa a liphoofolo a ruuoang lapeng a fetang limilione tse 100 Chaena ka 2022
Hoseng ha la 13 Nov, Li Jia, moahi oa Shenzhen, o ile a fumana lebokose la matlakala le bohlale bakeng sa "Double 11" ea mabenkele.O arolelane lethathamo la hae la "Double 11" le motlalehi oa litaba oa Securities Daily: lijo tsa katse, makotikoti, lithōle tsa likatse, rack ea ho hloa katse joalo-joalo li nka karolo e fetang halofo.O ile a re: "Ka mor'a hore ke fumane katse, ke ile ka hlokomela hore ho na le lihlahisoa tse ngata tse tlatselletsang, tse akarelletsang oli ea tlhapi le catgrass.
Ho latela data ea JD.com, kamora hore "Peak 28 hours" e buloe ka 8 PM ka la 10 Pulungoana selemong sena, metsotso e 10 ea pele ea lijo tse omisitsoeng ka har'a liphoofolo tse ruuoang lapeng e ntse e hola khafetsa, ha selemo se ntse se tsoela pele. -eketseho ea selemo ka makhetlo a fetang 5, 'me palo ea transaction ea pet medicine brand Puante flagship store e eketsehile ka makhetlo a fetang 6.Ho latela tlaleho ea ntoa ea "Double 11" sethaleng sa ho bula ha liphoofolo tse ruuoang lapeng tsa JD ho tloha ka 20:00 ka la 31 Mphalane, palo ea thekiso ea liphoofolo tse ruuoang lapeng ea JD lihoreng tse 4 tsa pele e ile ea roba rekoto ea lihora tse 28 ka nako eona eo.Ho latela lintlha tse lokollotsoeng ke Vipshop ka la 12 Pulungoana, thekiso ea lijo tsa mantlha tsa liphoofolo tsa lapeng e eketsehile ka 94% selemo le selemo, thekiso ea lihlahisoa tsa ente ea liphoofolo tse ruuoang lapeng e eketsehile ka 115% selemo le selemo, mme thekiso ea phepelo ea liboko le tlhokomelo ea bongaka ea liphoofolo tsa lapeng e eketsehile ka ho feta 80. % selemo le selemo.Tmall Battle Report e bitsa sehlopha sa liphoofolo tse ruuoang lapeng "Four King Kong" e ncha hammoho le mofuta oa papali ea feshene, lipapali le kantle, le mabenyane, tse tsamaellanang le botle ba "King Kong ea khale", thepa ea bareki e tsamaeang kapele, lisebelisoa tsa elektroniki tsa bareki le liaparo. .
"Ho ka hlokomeloa ka ho hlaka hore liphetoho tsa mekhoa ea bophelo ea bareki le mekhoa ea ho sebelisa li entse hore ho be le khōlo e potlakileng ea mokhoa o mocha oa tšebeliso," ho boletse Blowing Xue, mopresidente oa setsi sa nts'etsopele le ts'ebetso ea indasteri ea Taobao.
Ho tsebahala ha "moruo oa liphoofolo" ho ka bonoa le liphetohong tse ncha tsa li-platform tsa e-commerce.Jd.com e phatlalalitse sehlahisoa se secha sa "service butler" ka la 11 Nov, 'me seqhatsetsi sa litšebeletso tsa ho hōlisa liphoofolo e bile sona sa pele sa ho qalisoa.Sehlahisoa se akaretsa ho fepa liphoofolo tse ruuoang lapeng, koetliso, tšebelisano ea letsatsi le letsatsi, maloetse le thibelo, ho itlhoekisa le ho hloekisa, lipapali tsa ka ntle, tlhokomelo ea bana, joalo-joalo.
Ho latela White Paper ea JD.com mabapi le Mekhoa ea Indasteri ea liphoofolo tsa lapeng ka 2022, palo ea malapa a holisa liphoofolo tse ruuoang lapeng Chaena e fihlile ho limilione tse 91.47 ka 2021 mme e lebelletsoe ho feta limilione tse 100 selemong sena.Tlaleho ea Crowley e bontša hore har'a beng ba liphoofolo tse ruuoang litoropong, ba hlahileng ka mor'a 1990 le 1995 ba hola ka potlako, ba etsang liperesente tse 46 ka 2021.
Hajoale, sekhahla sa ho kenella ha liphoofolo tse ruuoang lapeng malapeng a Sechaena se ka ba 20%, ha se phahame joalo ka 68%, 62%, 45% le 38% Amerika, Australia, Brithani le Japane, ka ho latellana."Ha ho bapisoa le 'maraka oa liphoofolo tse ruuoang lapeng linaheng tse tsoetseng pele, palo ea liphoofolo tse ruuoang lapeng ka mong Chaena e ntse e le nyenyane, kahoo ho na le sebaka se seholo sa nts'etsopele nakong e tlang," Bao Yuezhong, mofuputsi ea khethehileng Setsing sa Lipatlisiso sa E-commerce. oa Wangjing le molula-setulo oa Baum Enterprise Management Consulting, o bolelletse Securities Daily.Ka nts'etsopele ea moruo oa China le ntlafatso ea tšebeliso ea lisebelisoa, 'maraka oa liphoofolo tse ruuoang lapeng o tla tsoela pele ho hola ka potlako. ”
Ntlafatso ea mofuta oa lapeng e potlakile
Liphoofolo tsena tse nang le boea le tsona ke batho ba jang khauta.Ho latela tlaleho ea IMedia Research, sekhahla sa moruo oa liphoofolo tsa lapeng oa China se eketsehile ka makhetlo a ka bang peli ho tloha ka 2017 ho isa ho 2021, ho fihla ho li-yuan tse limilione tse likete tse 400.E lebelletsoe ho fihla ho li-yuan tse limilione tse likete tse 493.6 ka 2022, ho nyoloha ka liperesente tse 25.2 selemo le selemo, le ho nyolohela ho li-yuan tse libilione tse 811.4 ka 2025.
Lefapha la phepelo ea indasteri ea liphoofolo tse ruuoang lapeng le arotsoe ka libaka tse holimo, tse bohareng le tse tlase.Ho ea holimo bakeng sa ho ikatisa le ho rekisa 'maraka, sehokelo sena ke khaello ea litsi tse kholo tsa ts'ebetso.Bohareng ho na le mefuta eohle ea lihlahisoa tsa liphoofolo tse ruuoang lapeng, ho kenyeletsoa lijo tsa lapeng, li-snacks, lisebelisoa tsa lapeng le lintho tsa ho bapala tsa lapeng.Ka tlase bakeng sa lits'ebeletso tsa liphoofolo tse ruuoang lapeng, tse kenyelletsang tlhokomelo ea bongaka ea liphoofolo tsa lapeng, botle ba phoofolo ea lapeng, inshorense ea lapeng, jj.
Ho latela lintlha tse lokollotsoeng ke Lekala la Indasteri ea Liphoofolo la Mokhatlo oa Barui ba Liphoofolo tsa China, indasteri ea lijo e nka karolo ea 51.5 lekholong ea 'maraka oa liphoofolo tse ruuoang lapeng, indasteri ea bongaka bakeng sa liperesente tse 29.2, le indasteri ea litšebeletso, ho kenyeletsoa tlhokomelo ea liphoofolo tse ruuoang lapeng le boitlhopho ba liphoofolo tse ruuoang lapeng, bakeng sa 12.8. peresente.
Hajoale, ho na le lik'hamphani tse ngata tse thathamisitsoeng ka mohopolo oa A-share, ho kenyeletsoa Pettie, Sinopet le Luz ea potoloho ea lijo tsa liphoofolo, le Yuanfei Pet ea phepelo ea liphoofolo, joalo-joalo. likarolo tse tharo tsa pele tsa 2022.
Ho sa le joalo, sehlopha sa ipos se tseleng.Har'a lik'hamphani tse fetisitseng seboka ke Tianyuan Pet le Guaibao Pet, eo Tianyuan Pet e ileng ea senola liphello tsa nyehelo ea eona ea pele ea sechaba le lotho ea chinEXT ka Nov 11. Ho phaella moo, Fubei liphoofolo tse ruuoang lapeng li mathela boto e kholo ea Shanghai Stock Exchange. , e ntse e tsoela pele ho etsa lethathamo;Shuaike Pets e phethile chelete ea eona ea li-yuan tse limilione tse 500 pele ho IPO ka Mots'eanong selemong sena, mme e phethetse phetoho ea eona ea kabelo ka Phato, e kena molemong oa ho itokisetsa ho thathamisa.
Ho ea ka datha, kakaretso ea lichelete tsa pina ea liphoofolo tse ruuoang lapeng ka 2021 e feta li-yuan tse limilione tse likete tse 3.62, ka linyeoe tse 57 tsa lichelete.Ho tloha ka 2022 ho fihlela joale, kakaretso ea likhoebo tse 32 tse amanang le liphoofolo tse ruuoang lapeng li amohetse matsete, a kenyelletsang lijo tsa liphoofolo tsa lapeng, thepa, lits'ebeletso, kalafo le lintlha tse ling.
Ho tloha ka Mphalane 2019 ho isa Mphalane 2022, kakaretso ea liketsahalo tse 15 tsa matsete le lichelete li etsahetse lekaleng la khoebo ea lapeng la e-commerce, ka chelete eohle ea li-yuan tse fetang limilione tse likete tse 1.39, ho latela tlhaiso-leseling ea Dianzubao, e leng mothusi oa Internet Economic. le Social Network.
Meng Xin, mohlahlobisisi oa Guosheng Securities, o itse: "Ha ho bapisoa le limmaraka tse seng li hōlile tsa mose ho maoatle, menyetla ea indasteri ea liphoofolo tse ruuoang lapeng ea Chaena e holim'a kholo e phahameng le e tsitsitseng ea indasteri le sebaka se pharaletseng sa ho nkela sebaka sa lehae.Linatla tsa mose ho maoatle li its'etleha ka melemo ea motho oa pele hore e etelle pele ka nakoana.Lihlahisoa tsa lihlahisoa tsa malapeng li tsoetse pele ka potlako lilemong tsa morao tjena, ’me ho lebeletsoe hore likarolo tsa bohlokoa tsa ’maraka tse kang lijo le tlhokomelo ea bophelo ba liphoofolo li phahame.”
Liu Lang, mopresidente oa Lekala la Indasteri ea Liphoofolo tsa Mokhatlo oa Ts'ebetso ea Liphoofolo tsa China le mongoli kakaretso oa Beijing Small Animal Diagnosis and Treatment Industry Association, o itse, "Ka tsoelo-pele e potlakileng ea indasteri ea liphoofolo tse ruuoang lapeng Chaena, lihlooho tsa liphoofolo tse ruuoang lapeng li ntse li eketseha. sehlooho sa sephethephethe ho People's Daily life.Empa tsoelo-pele e potlakileng e tobane le mathata a macha, lebaka le ka sehloohong ke hore lichelete tsa indasteri ea liphoofolo tse ruuoang lapeng li batla li tsepamisitsoe, tseo joaloka liindasteri tse ling tsa malapeng, li ka 'nang tsa feta nakong ea bohloko.Ha indasteri e kopane haholo, indasteri ea naha ea liphoofolo tse ruuoang lapeng e tla hola ka matla le ho feta.
Bakeng sa lihlahisoa tse ling tsa liphoofolo tsa lapeng, amohela hohttps://www.owon-pet.com/.
Nako ea poso: Nov-14-2022